Sales Skills
The training encourages the development of sales competencies.
Duration: 2 days
Number of Participants: : 10-12 per group
Methods of Work: Mini-lectures, worksheets, small group work, individual work, role- playing, and simulation games.
Expected Outcome: Participants will gain a better understanding of key concepts in business communication within sales. They will learn to identify what clients truly want rather than simply “pushing” products and services. This will help build mutual trust and long-term loyalty.
As a result of the training, participants will be able to:
- Understand the negotiation process and the conditions for achieving a win-win agreement
- Recognize and provide clients with what they truly need
- Apply sales closing techniques appropriately
- Use effective questioning and active listening to identify client needs
- Define communication standards within the sales process
- Identify negotiation strategies and tactics
- Demonstrate techniques for building strong client relationships
- Address client needs effectively
Training Content
- Providing excellent service as a foundation for sales
- Communication standards – appearance, body language, choice of words and phrases, tone of voice
- Choosing the right communication style based on the client’s profile
- Question structuring and identifying sales opportunities
- The concept of negotiation
- Stages of the negotiation process – preparation, information exchange, proposal confrontation, and agreement
- Recognizing different types of negotiators – self-assessment and exercises to identify counterpart profiles
- Negotiation strategies
- Negotiation tricks and how to avoid them
- Confident communication and the win-win approach
- Key principles of persuasion and influence
- Feedback skills and techniques for providing effective feedback
